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2K Games has welcomed Ben Brinkman from the creators of Apex Legends to lead the development team at their internal studio, which is currently crafting the anticipated over-the-shoulder action-packed title known as Project Ethos.

Leadership Change Follows Lukewarm Reception

The new appointee takes on the role of studio head at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' underwhelming early showing last autumn.

On Wednesday, the company's top executive David Ismailer updated team members about this strategic move through an internal memo, which highlighted that playtesting had indicated the necessity for a clearer direction.

Ismailer noted that the developers is now reimagining the project with a refreshed vision, aiming to address gamer demands.

Trend of Strategic Recruitment

This announcement mirrors a similar action taken by the publisher in the summer, when they hired an industry veteran from Blizzard to assist with the beloved franchise development group.

Here is the full message from Ismailer's memo:

Team—

I know you all just finished your town hall - I hope you’re as enthusiastic as I am with the good news. Last time I sent you all a update, I expressed the following: “I believe in this crew. You all are some of the most driven and innovative designers we have had the chance to collaborate with - and we’re excited for that relationship to endure.”

With your dedication and adaptability, especially over the past twelve months, you continue to prove that.

The player input from last fall’s the game testing phase was enlightening. It affirmed the appeal of a action-packed game but told us we still had work to do. It uncovered the need for a sharper brand.

It’s been inspiring to see how far you’ve progressed. You accepted the feedback to mind and reimagined the title with a revitalized direction - one that’s positioned to achieve its potential to our players.

Our confidence in Project ETHOS strengthens every day. To advance the incredible advancement you’ve made, I’m excited to announce Ben Brinkman as the latest Studio Head of 31st Union. After some time of conversations, Ben starts with us on Monday, October 20.

Ben’s leadership and experience in the PVP shooter genre is extensive, having dedicated the past decade and a half producing and leading some of the most popular series in the industry, for example Call of Duty: Black Ops, and most recently, Apex Legends.

Please join me in welcoming Ben in the coming days. We are all looking forward to continue seeing the development of Project ETHOS in the time to follow.

David

Background of the Incoming Head

Brinkman presently serves in the role of senior developer and production lead at Respawn Entertainment for their flagship title. Brinkman previously was employed at major gaming companies in multiple production roles on the iconic franchise series, and, prior to that, had stints at 2K and Electronic Arts.

Title Details and Concept

The upcoming game was unveiled in last year together with a public demo. Initially, 31st Union presented the game as a "no-cost, 3rd-person roguelike hero shooter and an innovative step forward on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to suit your personal playstyle," the description states. "Challenge the competition with unique powers, stakes, and tests that evolve every round. Do you leave securely with your hard-earned loot? Alternatively take a risk, risk it all, and pray your group can secure victory? The option is in your hands."

Project Ethos lacks an confirmed release date or platforms, but enthusiasts can expect additional details as creation continues.